WIntangible assets are crucial to a company’s future. Assuring long-term growth and constant increase of shareholder value depend on the company maximizing its brand value.
Improving brand value should be a key goal for management and workers alike. To improve brand value, it must be constantly monitored and measured, as exemplified by the model described herein, which was developed for … Read More
Author: nafarul36
Measuring Brand Equity – The First Crucial Step in Maximizing Value
The Layers of Your Brand
Branding is a hot topic in marketing these days, but it’s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layers.
Here are our definitions of some of the most important Brand Layers:
Brand Foundation
The base from which all brand elements … Read More
Why International Business Travellers Need Specialized Travel Insurance Cover
In this work driven world, people are goal-oriented and often financially driven; and sometimes people take for granted the importance of physical safety. Insurance makes security tangible. The insurance industry has delved its hands into various aspects of life, securing animals to kids to education to cars. You name it, travel insurance can secure it. Insurance has become so important … Read More
8 Foreplay Steps Women Will Love: The Gentle Touch That Sparks Desire
When the sun sets and silence envelopes the room, something as simple as a gentle touch can feel like thunder in your veins. Before the moment of true union, there is a beautiful dance—foreplay. It’s more than physical; it’s emotional, mental, and deeply spiritual. And believe me, when done right, it’s a love letter written on the skin.
1. Begin
… Read More10 Places You Must Visit When in Valencia: Discover, Feel, and Fall in Love with the City
There’s a certain warmth that settles in your heart when you walk the streets of Valencia—a city where history and modernity dance hand in hand beneath the Mediterranean sun. It’s not just a place; it’s a feeling. If you’ve ever dreamed of sipping horchata in a sunlit square or listening to the waves whisper secrets at sunset, Valencia is … Read More
10 Places You Must Visit When in San Sebastián — A Journey to Remember
The City That Feels Like a Whispered Secret
If there’s a place where the sea meets the soul, it must be San Sebastián. Nestled in the Basque Country of Spain, this coastal gem is more than just postcard-beautiful—it’s a story waiting to be lived. Picture cobblestone alleys leading to sudden ocean views, golden beaches cradled by green hills, and … Read More