Category: Branding

WIntangible assets are crucial to a company’s future. Assuring long-term growth and constant increase of shareholder value depend on the company maximizing its brand value.
Improving brand value should be a key goal for management and workers alike. To improve brand value, it must be constantly monitored and measured, as exemplified by the model described herein, which was developed for … Read More

Branding is a hot topic in marketing these days, but it’s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layers.

Here are our definitions of some of the most important Brand Layers:

Brand Foundation

The base from which all brand elements … Read More

The City That Feels Like a Whispered Secret

If there’s a place where the sea meets the soul, it must be San Sebastián. Nestled in the Basque Country of Spain, this coastal gem is more than just postcard-beautiful—it’s a story waiting to be lived. Picture cobblestone alleys leading to sudden ocean views, golden beaches cradled by green hills, and … Read More

There are objects we wear, and then—there are stories we carry. The Tissot Gentleman Powermatic 80 Open Heart Watch is not merely a timepiece. It is a whisper of craftsmanship, a legacy ticking on your wrist, and a silent affirmation of everything you stand for.

In a world filled with fleeting trends, this watch dares to stay timeless. With every … Read More

In today’s competitive fashion landscape, finding a trusted partner for quality, efficiency, and scale in garment manufacture can make or break your business. That’s why more fashion brands, private labels, and retailers are turning to OL Garments—a company that not only meets expectations but redefines what a full-service apparel partner should deliver.

Founded in Singapore in 1982, OL Garment … Read More

Starting a business can feel like standing at the edge of a cliff. You have dreams, ambition, and a plan. But you also face questions, uncertainties, and a long list of “what ifs.” Especially when you’re planning to expand or start fresh in a competitive market like Singapore.

Here’s the good news: You don’t have to do it alone.

Since … Read More