Spain has always been a dream destination. From the sun-kissed beaches of the Mediterranean to the charming streets of Madrid, millions of travelers arrive every year with wide-eyed wonder. Yet, something curious is happening in 2025. Despite record numbers of visitors, the pace of growth has slowed. The National Institute of Statistics (INE) reveals that July welcomed 11 million international … Read More
Category: Branding
The Top 10 Tools Every Mompreneur Needs to Build a Successful Business
Business Tools – Running a full time or even a part-time business requires a plan, strategy and tools. Lots of tools to stay organized and productive. As a mompreneur, I have learned just how important these tools are and most of them I could not live without. Seriously. They make my life and my work more streamlined and I don’t
Measuring Brand Equity – The First Crucial Step in Maximizing Value
WIntangible assets are crucial to a company’s future. Assuring long-term growth and constant increase of shareholder value depend on the company maximizing its brand value.
Improving brand value should be a key goal for management and workers alike. To improve brand value, it must be constantly monitored and measured, as exemplified by the model described herein, which was developed for … Read More
The Layers of Your Brand
Branding is a hot topic in marketing these days, but it’s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layers.
Here are our definitions of some of the most important Brand Layers:
Brand Foundation
The base from which all brand elements … Read More
10 Places You Must Visit When in San Sebastián — A Journey to Remember
The City That Feels Like a Whispered Secret
If there’s a place where the sea meets the soul, it must be San Sebastián. Nestled in the Basque Country of Spain, this coastal gem is more than just postcard-beautiful—it’s a story waiting to be lived. Picture cobblestone alleys leading to sudden ocean views, golden beaches cradled by green hills, and … Read More
Tissot Gentleman Powermatic 80 Open Heart: A Story Told by Time
There are objects we wear, and then—there are stories we carry. The Tissot Gentleman Powermatic 80 Open Heart Watch is not merely a timepiece. It is a whisper of craftsmanship, a legacy ticking on your wrist, and a silent affirmation of everything you stand for.
In a world filled with fleeting trends, this watch dares to stay timeless. With every … Read More