Category: Branding

Ingredient branding is a marketing strategy that involves promoting individual components or ingredients within a product as a separate brand. When well-executed, this approach can lead to price premium profitability, wherein consumers are willing to pay a higher price for products that contain recognized and trusted ingredients. In this article, we will explore how ingredient branding contributes to price premium … Read More

In today’s highly competitive market, brands face the constant challenge of staying relevant and maintaining a strong presence. However, even the most successful brands can face a decline that puts them at risk of brand death. In this article, we will explore key steps to saving your brand from brand death and revitalizing its position in the market.

Assessing the

1.0 What is a brand?

Brand Creation and Criteria – Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises how people think about your business.Building a brand helps customers in their decision-making, creating a … Read More

How To Create A Brand?

There are four effective steps in brand development strategy to create a brand:

1. Choose the brand name and logo
2. Establish the brand in the minds of customers
3. Brand Sponsorship
4. Develop the brand

What Is Brand Equity?

How to create a Brand is no way different from founding your business. It takes time. Gradually you … Read More

Pillars of Branding – Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has the widely-known and usable, practical 7P-model. Randing still misses such sort of basic structure which makes … Read More

In a crowded and competitive market, brand differentiation is crucial for businesses to capture the attention of their target audience and carve out a unique position. This article explores the concept of brand differentiation and provides key strategies to help businesses stand out. By identifying their competitive landscape, developing a unique value proposition, and delivering exceptional brand experiences, businesses can … Read More