Indonesia is a wealth beyond compare, offering unforgettable gastronomic experiences for food lovers from all over the world. From Sabang to Merauke, Indonesian culinary delights present an enchanting uniqueness and diversity of flavours, reflecting the nation’s rich culture and history. In this article, we will dig deeper into the “culinary” phenomenon in Indonesia, understanding the cultural roots and wisdom behind … Read More
Why a Strategic Plan is Important
Strategic Plan – As consultants, we work with a variety of businesses across a number of industries as well as non-profit entities. In reviewing the performance of these organizations. it is interesting to note that those businesses that perform at highest levels. Usually have some sort of formalized strategic plan in place and have implemented it well.
On the other … Read More
Beyond the Human Resource Function: What Lies Ahead?
An increasingly common theme in Human Resource (HR) literature in the 1990’s concerns how the HR Department can make a greater contribution to the success of the business it serves. So we must first change our view of the Human Resource role as being only executable within a traditional “Department.” We must view HR more as a “function,” or “a … Read More
Measuring Brand Equity – The First Crucial Step in Maximizing Value
WIntangible assets are crucial to a company’s future. Assuring long-term growth and constant increase of shareholder value depend on the company maximizing its brand value.
Improving brand value should be a key goal for management and workers alike. To improve brand value, it must be constantly monitored and measured, as exemplified by the model described herein, which was developed for … Read More
The Layers of Your Brand
Branding is a hot topic in marketing these days, but it’s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layers.
Here are our definitions of some of the most important Brand Layers:
Brand Foundation
The base from which all brand elements … Read More
Why International Business Travellers Need Specialized Travel Insurance Cover
In this work driven world, people are goal-oriented and often financially driven; and sometimes people take for granted the importance of physical safety. Insurance makes security tangible. The insurance industry has delved its hands into various aspects of life, securing animals to kids to education to cars. You name it, travel insurance can secure it. Insurance has become so important … Read More