Month: July 2023

How To Create A Brand?

There are four effective steps in brand development strategy to create a brand:

1. Choose the brand name and logo
2. Establish the brand in the minds of customers
3. Brand Sponsorship
4. Develop the brand

What Is Brand Equity?

How to create a Brand is no way different from founding your business. It takes time. Gradually you … Read More

Pillars of Branding – Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has the widely-known and usable, practical 7P-model. Randing still misses such sort of basic structure which makes … Read More